Why Personal Branding is the Most Important Thing You Can Do for Yourself - Dorie Clark [SSM005] by The Science of Social Media
Duke University professor Dorie Clark — a bestselling author and consultant for various Fortune 500 companies — is an expert in the field of personal branding. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, her most recent book, Stand Out, was named the #1 Leadership Book of 2015 by Inc. magazine and was a Washington Post bestseller. We had the pleasure of speaking to Dorie about her unique approach to personal branding on social media and why developing a brand of your own is becoming critical in today’s global environment.